Social media can be a valuable tool for promoting your marketing content. However, with all the social media networks out there, it can be difficult to distinguish various social media buttons and how they function.
At xAmplifier, we want to make sure you amplify your X-factor by properly boosting social media campaigns to reach your target demographics. We recently covered which social media sites you should use to communicate with your target customers. This time around, we’ll help you understand the differences between the social media buttons for the top five networks (Twitter, Facebook, LinkedIn, Google+, and Pinterest).
Twitter: Follow button Facebook: Follow (formerly Subscribe) button, Like box LinkedIn: Follow Company plug-in, Company Profile plug-in Google+: Follow button Pinterest: Follow button
Follow buttons help you to boost your business’ social media presence and in turn amplify your X-factor, by generating fans and followers for various social media accounts. By placing Follow buttons on your business’ website, you can create visibility and better reach your target customers. While you can place Follow buttons anywhere on your site, it’s best to at least put them on your main homepage, “About Us” page, and sidebar.
While most networks simply offer a Follow button to generate a social media presence, Facebook provides both a Follow button and a Like box. While the Follow button allows customers to subscribe to the company’s updates, the Like box simply indicates the customers’ support of the company’s page.
LinkedIn also promotes its page with two Follow buttons, a Follow Company plug-in and a Company Profile plug-in. The LinkedIn Follow Company plug-in makes it easier for visitors to follow your company page on LinkedIn, whereas LinkedIn’s more robust Company Profile plug-in allows customers to both follow your company and view a company overview, including summary, location, logo, and number of employees.
Twitter: Tweet/Share button, “Tweet This” anchor text links Facebook: Send button, Share anchor text links LinkedIn: Share button Google+: Share button Pinterest: Pin It button
Share links and buttons appropriately enable your customers to easily share your content with their own social media connections. Adding Share buttons to your content allow you to extend your reach to new audiences and generate new customers. To effectively utilize Share links and buttons, you should add them to every single piece of content you create, including landing pages, web pages, individual articles and email content.
Twitter offers both a Tweet/Share button and “Tweet This” anchor text links. Customers can easily share content, from articles to landing pages, with their connections on Twitter, using the Tweet/Share button, while “Tweet This” anchor text links allows your company to pre-populate specific Twitter messages for customers to share.
The Facebook Send button enables customers to share content with specific friends, whereas Share anchor text links encourage customers to share specific images within a post. Great for visual content, Pinterest’s Pin It button allows customers to share your images and infographics on Pinterest and expand their reach.
Facebook: Like button LinkedIn: Product Recommend button Google+: +1 button
Much like the Share button, the Like button allow companies to expand their reach to new audiences. Customers can Like content on your company’s sites and in turn, share it on their social media networks. You should implement Like buttons on every piece of content you create to ensure a wide reach to your target demographics.
For example, Facebook’s Like button, distinct from the Like box, enable customers to easily give your company’s content a virtual thumbs up. By clicking the Like button, the content also appears on the customer’s Facebook Timeline and in their friends’ News Feeds with a link back to your content, whether it’s an article or a landing page.
Similarly, LinkedIn’s Product Recommend button gives your customers the opportunity to recommend your company’s specific products and services. Marketers can choose to showcase the number of customers who have recommended the product on the website button to leverage their social reach. You should place these buttons on the product pages of your company’s site for maximum efficacy.
The buttons and strategies discussed above should boost customer interaction on most relevant social media sites, but you may want to refine your tactics to target specific demographics or take advantage of specialized features on a particular platform. If you’re interested in learning more about xAmplifier’s digital reputation and amplification methodology, tools, or consulting services, contact us today firstname.lastname@example.org or 866-363-6434.