At xAmplifier, we want to ensure that your company’s digital reputation is thriving. One way to maintain social media presence is by using photo and video websites like Snapchat, Instagram and Vine for social media campaigns.
Rather than spend your company’s time, energy and money on a 30-second commercial or full-scale magazine ad, you can easily and more effectively market your brand by creating and posting a short 10-second clip or a small image on one of these popular social media sites.
There are certainly a few factors to consider when using these sites to market your company.
Choose Your Platform
This photo messaging application allows its users to create photos and videos, add text and drawings and send these “Snaps” to a controlled list of recipients. Users can set a time limit for how long Snaps can be viewed, currently ranging from 1 to 10 seconds, after which they disappear. The app is a great way for companies to send short and fun photo and video messages to multiple customers. The downside is that these messages can be viewed by customers only once before they disappear forever. Taco Bell was the first major brand to launch a Snapchat campaign last year when they used the social media app to reintroduce the Beefy Crunch Burrito.
An online photo and video sharing service, Instagram lets users take pictures and videos, apply digital filters and share them on a wide variety of social networking sites, from Facebook to Tumblr to Twitter, a great feature for companies looking to broaden their digital presence. Photos are confined to a square shape and videos are limited to a length of 15 seconds, but as social media evolves, shorter videos are becoming a popular way to reach customers. Mercedes-Benz used the online service to market the brand’s new car, the CLA-Class.
A mobile app owned by Twitter, Vine allows users to create and post short looping video clips with a maximum clip length of six seconds. Companies can share these clips either on Vine’s social network or other sites like Twitter and Facebook. Last September, Dunkin Donuts became the first company to use a single Vine as an entire TV ad during ESPN’s Monday Night Football pregame show.
Determine Your Audience
As we discussed in a previous newsletter, customer demographics are crucial when determining which social media sites to use. For example, if most of your customers fall into the 50 and up age range, they likely do not have Instagram, Snapchat or Vine accounts, so marketing on these sites would not help your company.
However, if your company targets younger customers, especially those in the 18 to 29 age range, these photo and video sites might just be the perfect way to reach your target market. Research your customers and figure out which social media apps they’re using. If they’re constantly posting Instagram photos, the photo and video sharing site could be the best route to improve your brand and digital image.
Add a Personal Touch
Since videos and images are available for just a short time with Snapchat, you only have a small window to leave an impression on your audience. Therefore, it’s important that you connect with your target customers during that brief window in order to build strong brand loyalty.
You want to leave smiles on your customers’ faces and gain their interest, so don’t be afraid to add a personal touch to your Snapchat campaign. It’s the best way to connect with your target audience and keeps your campaign from looking or sounding too corporate.
If Snapchat’s rapid-fire action is not the best fit for your company, you can still check out the benefits of social media apps like Instagram and Vine. You can use these apps to create short and sweet behind-the-scenes videos and photos to uniquely connect with your target audience. Your followers can even share their own images and videos with you, allowing you to gain more reach than you would with direct connections.
With the evolution of social media comes a decrease in attention spans, so it’s crucial that you keep your marketing campaigns concise yet impactful. Vine, Snapchat and Instagram are great social media tools and can be just as effective if not more than traditional commercials and ads in inspiring brand loyalty.
Interested in learning about other social media strategies or services for engaging and expanding your customer base? Contact xAmplifier at firstname.lastname@example.org or866.363.6434!