Social media is one of the fastest growing segments for customer interaction and lead generation, and we at xAmplifier are committed to optimizing our clients’ networking efforts across all major online platforms. This week, we’ll give you tips on the best days and times to post to your company’s various social media sites in order to secure your posts the widest audience possible.
Best times: Weekdays 6 to 8 a.m. and 2 to 5 p.m.
Worst times: Weekends and 10 p.m. to 4 a.m.
Over 750 million people use Facebook mobile and about 80 percent of mobile users check their phones early every morning. Facebook users are less likely to check Facebook during morning work hours.
Best times: Weekends and 1 to 3 p.m.
Worst times: 8 p.m. to 8 a.m.
Interestingly, Twitter engagement, unlike Facebook, actually increases 30 percent on weekends, compared to weekdays. Tweets with two hashtags and short tweets with fewer than 100 characters are the most likely to receive customer engagement.
Best times: 9 to 11 a.m.
Worst times: 6 p.m. to 7 a.m.
Nighttime Google+ posts perform the worst by far, as clients tend to only engage with the authorship tool during work hours. It’s crucial to analyze both your Google+ page and your audience in order to determine the best times to post for best results.
Best times: Tuesday, Thursday, 7 to 8:30 a.m. and 5 to 6 p.m.
Worst times: Monday, Friday and 9 a.m. to 5 p.m.
The business-oriented social media site is most often used right before and right after work hours, while posts during work hours receive less traffic. Tuesdays and Thursdays tend to receive the most social media engagement, especially from businesspeople.
Best times: Saturday morning, 2 to 4 p.m. and 8 to 11 p.m.
Worst times: 5 to 7 p.m. and 1 to 7 a.m.
Pinterest appeals the most to home decorators, party planners, hair stylists and anyone seeking do-it-yourself projects. The average Pinterest visit is more than 16 minutes, longer than average visit durations on nearly all other social media sites.
Best times: Monday, Friday and Saturday 11 a.m.
Worst times: 11 p.m. to 8 a.m.
Blogs flourish when posts are published regularly and consistently. Therefore, it’s best to post once per week on the same day each week and posts links to your blog on social media.
Use these helpful posting tips as well as your own knowledge of your customer demographics to determine the best times to post to your company’s social media sites. With these tools, you can engage your customers week after week and expand your digital presence.