Here at xAmplifier, we want to keep you on top of the most current digital marketing trends, so that you can better connect with your online audience, generate buzz around your services, and in turn expand your business. In such a fast-paced market space it’s important to stay ahead of the curve, that’s why we’re giving you an exclusive peek at our top five digital marketing predictions for 2015:
Content marketing will become even more important
The best way to gain the trust of your customers is by consistently delivering valuable content through as many channels as possible. You can easily develop a loyal following with your target demographic by providing entertaining insights about relevant industry trends and information to your audience in the form of social media posts, eNewsletters, case studies, videos, and articles on your website as well as others.
Social media marketing will require more diversity
New social media sites pop up all the time, providing businesses with a myriad of options to produce engaging content and expand their audiences across multiple channels. The number of new sites and apps also allows businesses to experiment with multiple social media networks in an attempt to reach the maximum number of customers. Diversifying your social media image helps consumers recognize your brand and in turn builds brand equity.
Mobile-friendly content will be a must
As more and more customers use smartphones and tablets as their primary Internet devices, businesses must adapt and create content that’s accessible to mobile users.Forbes recently predicted that “87 percent of connected devices sales by 2017 will be tablets and smartphones.” Therefore, it’s now more important than ever to promote a positive experience for mobile users by using responsive web design or creating a mobile version of your websites.
Ad retargeting will become more effective
A recent marketing strategy, ad retargeting works by using browser cookies to track the websites that your customers visit and show those websites’ products or services to them again in advertisements on different websites. While only 2 percent of web traffic converts on the first visit to the website, ad retargeting increases the overall conversion rate by reminding potential customers of the product or service they viewed. Many marketers have had success with ad retargeting and it’s likely to become even more sophisticated and effective in 2015.
SEO and social signals will go hand in hand
Social signals already play a large role in organic search rankings. Google and other search engines mainly aim to provide users with the most relevant content, so they tend to factor in the number of social shares that each article or product page receives. Therefore, the more people that share a piece of content, the higher its position will be within search engine results pages. The link between SEO and social signals will only become more prominent in 2015 as the number of social media sites increases.
xAmplifier offers its clients help with their overall digital marketing strategies by optimizing SEO, engaging leads with dynamic touchpoints and landing pages, generating online reviews and social media likes from happy customers, and much more. If you’re interesting in learning what xAmplifier can do to enhance your business’ digital reputation, contact us at firstname.lastname@example.org or call 866.363.6434!