Month: December 2014

Maximizing the Success of Email Marketing Campaigns

Here at xAmplifier, we understand the importance of connecting with your wide base of customers and prospects. Keeping in touch with consumers through email marketing campaigns can help drive site traffic, boost sales, generate leads, strengthen customer relationships and build brand loyalty.

That’s why this week, we’ll offer you tips to ensure that your customers are opening, reading and responding to your email marketing campaigns.

Understand Your Target Audience

Make sure you’re catering to your target audience when crafting your email marketing campaigns. It’s often best to offer different promotions to different segments of customers rather than send a one-size-fits-all sales pitch.

Use psychographic marketing to determine which groups of email subscribers have common purchasing habits. You can segment your customer base based on spending amounts or number of message clicks and in turn, tailor relevant messages to each group of customers to generate sales.

Another great benefit of email marketing campaigns is the ability to research your market. You can set up surveys and use these campaigns to ask your customers for feedback and gather demographic or psychographic data.

Craft Your Content

An interesting and relevant message is a vital part of your email marketing campaign. One great way to make sure you’re presenting timely and informative content to your customer base is to check out what your competitors are doing. Sign up for email newsletters from competitors and pay attention to what makes you click on some newsletters and delete others.

Make sure your email marketing strategy addresses your goals, namely to increase revenue, boost leads, strengthen relationships, increase site traffic and build brand awareness and loyalty. It’s also crucial to keep your message personal, conversational and not overly lengthy. The more frequently you send these email campaigns, the shorter they should be. Maintain honesty and directness in your subject line, but at the same time, make sure the headline grabs the reader’s attention.

It’s also important to use the correct format when creating your message. While HTML and rich media messages with audio and video generate higher response rates, you should also include a text version for readers who prefer text. Include a hyperlinked table of contents, so that readers can immediately click on the section that interests them most. Avoid using all caps and italics and keep columns narrow to ease the readability of your message.

Track Your Results

Measuring your email marketing efforts is critical to understanding and improving the success of each campaign. Gather real-time results to see which campaigns receive the best response rates. Once you’ve processed the results of the first campaign in a series, tweak your message to cater to your customers’ needs. Take the time to understand and analyze results and consider new methods of providing valuable content to your customer base.

If you’re interested in learning more about what xAmplifier can do to enhance your business’ digital reputation, contact us at sales@xamplifier.com or call 866.363.6434!