Author: xAmplifier

Maximizing the Success of Email Marketing Campaigns

Here at xAmplifier, we understand the importance of connecting with your wide base of customers and prospects. Keeping in touch with consumers through email marketing campaigns can help drive site traffic, boost sales, generate leads, strengthen customer relationships and build brand loyalty.

That’s why this week, we’ll offer you tips to ensure that your customers are opening, reading and responding to your email marketing campaigns.

Understand Your Target Audience

Make sure you’re catering to your target audience when crafting your email marketing campaigns. It’s often best to offer different promotions to different segments of customers rather than send a one-size-fits-all sales pitch.

Use psychographic marketing to determine which groups of email subscribers have common purchasing habits. You can segment your customer base based on spending amounts or number of message clicks and in turn, tailor relevant messages to each group of customers to generate sales.

Another great benefit of email marketing campaigns is the ability to research your market. You can set up surveys and use these campaigns to ask your customers for feedback and gather demographic or psychographic data.

Craft Your Content

An interesting and relevant message is a vital part of your email marketing campaign. One great way to make sure you’re presenting timely and informative content to your customer base is to check out what your competitors are doing. Sign up for email newsletters from competitors and pay attention to what makes you click on some newsletters and delete others.

Make sure your email marketing strategy addresses your goals, namely to increase revenue, boost leads, strengthen relationships, increase site traffic and build brand awareness and loyalty. It’s also crucial to keep your message personal, conversational and not overly lengthy. The more frequently you send these email campaigns, the shorter they should be. Maintain honesty and directness in your subject line, but at the same time, make sure the headline grabs the reader’s attention.

It’s also important to use the correct format when creating your message. While HTML and rich media messages with audio and video generate higher response rates, you should also include a text version for readers who prefer text. Include a hyperlinked table of contents, so that readers can immediately click on the section that interests them most. Avoid using all caps and italics and keep columns narrow to ease the readability of your message.

Track Your Results

Measuring your email marketing efforts is critical to understanding and improving the success of each campaign. Gather real-time results to see which campaigns receive the best response rates. Once you’ve processed the results of the first campaign in a series, tweak your message to cater to your customers’ needs. Take the time to understand and analyze results and consider new methods of providing valuable content to your customer base.

If you’re interested in learning more about what xAmplifier can do to enhance your business’ digital reputation, contact us at sales@xamplifier.com or call 866.363.6434!

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Four Customer Satisfaction KPIs to Consider

Here at xAmplifier, we want to help you best serve your customers’ needs in order to effectively expand your business. Satisfied customers are essential to your company’s growth and sustainability.

That’s why this week, we’ll offer you the most important key performance indicators (KPIs) to look out for when you survey your customers. Understanding these metrics will allow you to figure out what makes your customers tick in order to better cater to their needs.

Satisfaction Levels

Customer-bound surveys tend to have an overall satisfaction question, collected on a 5, 7, or 10 point scale, ranging from extremely satisfied to extremely dissatisfied. A great barometer of your business’ performance is the percentage of customers who rate their experience as “extremely” or “very satisfied.” Determine the cause of these customers’ satisfaction in order to cater to the needs of your overall customer base.

You should also focus on ensuring that your customer satisfaction KPI is constantly on the rise. For example, you can repeat the same customer satisfaction survey to measure the new results against the old. You can then set goals and target problem areas in order to improve your customer satisfaction rating.

Net Promoter Score (NPS)

NPS is a dedicated customer satisfaction index that measures the number of customers who like your company brand enough to recommend it to others. The index divides customers into three categories: promoters or customers likely to recommend your brand, passives or customers on the fence, and detractors, those customers least likely to recommend your company.

If more customers recommend your brand than not, your NPS is positive. If equal numbers recommend and do not recommend, then your NPS is neutral and you need to work to push your score into the positive. If more customers fail to recommend than recommend, you need to find out why your score is in the negative.

Referrals are essential to the success of your business, as they are your best form of advertising especially if they’re free. Create an NPS survey, asking customers whether they would recommend your company to a friend, to determine where you rank.

External vs. Internal Benchmarking

External benchmarking involves comparing a number of metrics within your company to a competitor of a similar size, market, or product, while internal benchmarking compares various divisions within your company to one another to identify one division’s businesses practices that you can extend throughout the company. Both are powerful measures, but each are used to push your business to improve in different ways.

Internal benchmarking is a great way to establish standards across a larger operation and discover both your super stars as well as any weak links. By using the same survey, question, or poll, you have an objective measure to create a baseline across different locations, departments, or even employees. From there you can find your average performance scores then evaluate each segment above or below that line. Reward star performers and investigate their practices to find the key factors driving their success. Then try to teach or apply the same strategies to segments that may be struggling to raise your overall satisfaction levels. Just make sure these comparisons are discrete and constructive to avoid building unhealthy competition or resentment, especially among groups that are interdependent.

Each industry has its own unique customer base and set of challenges, so it’s often difficult to figure out where your business’ performance lands in the grander scheme of things. External benchmarks allow you to easily compare your operations to similar entities by industry, customer base, product type, price range, region, or just about any other relevant criteria. This is when broadly accepted measures like NPS and satisfaction percentages come in handy, as they provide simple measures that translate well across different companies. You can purchase industry data sets from xAmplifier or the NPS creators, Satmetrix, to get the scoop on your competitors, then set goals to meet or surpass their performance.

Brand Attributes

It’s important that you and your customers are on the same page when it comes to brand expectations. You can bridge the gap between your expectations and your customers’ by holding focus group discussions then sending a brand attributes survey questionnaire to better understand how your customers view your company.

During these focus group discussions, you should generate a list of parameters to include in the survey questionnaire. These parameters are attributes your brand needs to focus on to improve customer satisfaction performance and could include anything from responsiveness to accessibility to complaint or question handling.

You can then use the survey data to meet their expectations or change their brand image. As brand attribute perceptions align, your customer satisfaction will likely improve overall.

At xAmplifier, our goal is to provide you with unique and applicable content to solve your business’ problems. You can contact us at sales@xamplifier.com or call 866.363.6434 to see what xAmplifier can do for you!

Five Predicted Digital Marketing Trends of 2015

Here at xAmplifier, we want to keep you on top of the most current digital marketing trends, so that you can better connect with your online audience, generate buzz around your services, and in turn expand your business. In such a fast-paced market space it’s important to stay ahead of the curve, that’s why we’re giving you an exclusive peek at our top five digital marketing predictions for 2015:

Content marketing will become even more important

The best way to gain the trust of your customers is by consistently delivering valuable content through as many channels as possible. You can easily develop a loyal following with your target demographic by providing entertaining insights about relevant industry trends and information to your audience in the form of social media posts, eNewsletters, case studies, videos, and articles on your website as well as others.

Social media marketing will require more diversity

New social media sites pop up all the time, providing businesses with a myriad of options to produce engaging content and expand their audiences across multiple channels. The number of new sites and apps also allows businesses to experiment with multiple social media networks in an attempt to reach the maximum number of customers. Diversifying your social media image helps consumers recognize your brand and in turn builds brand equity.

Mobile-friendly content will be a must

As more and more customers use smartphones and tablets as their primary Internet devices, businesses must adapt and create content that’s accessible to mobile users.Forbes recently predicted that “87 percent of connected devices sales by 2017 will be tablets and smartphones.” Therefore, it’s now more important than ever to promote a positive experience for mobile users by using responsive web design or creating a mobile version of your websites.

Ad retargeting will become more effective

A recent marketing strategy, ad retargeting works by using browser cookies to track the websites that your customers visit and show those websites’ products or services to them again in advertisements on different websites. While only 2 percent of web traffic converts on the first visit to the website, ad retargeting increases the overall conversion rate by reminding potential customers of the product or service they viewed. Many marketers have had success with ad retargeting and it’s likely to become even more sophisticated and effective in 2015.

SEO and social signals will go hand in hand

Social signals already play a large role in organic search rankings. Google and other search engines mainly aim to provide users with the most relevant content, so they tend to factor in the number of social shares that each article or product page receives. Therefore, the more people that share a piece of content, the higher its position will be within search engine results pages. The link between SEO and social signals will only become more prominent in 2015 as the number of social media sites increases.

xAmplifier offers its clients help with their overall digital marketing strategies by optimizing SEO, engaging leads with dynamic touchpoints and landing pages, generating online reviews and social media likes from happy customers, and much more. If you’re interesting in learning what xAmplifier can do to enhance your business’ digital reputation, contact us at sales@xamplifier.com or call 866.363.6434!

Understanding Market Segmentation

Here at xAmplifier, we want to help you market to your customers effectively. That’s why this week we’ll teach you about market segmentation, a strategy that will help you understand your customers better as well as highlight potential areas for new business growth.

What is Market Segmentation?

Market segmentation is a strategy used to divide a target audience into subsets of customers with common needs and priorities and implement strategies to target those subsets. Businesses often create product differentiation strategies to target these consumers, usually involving specific products based on the target segment’s attributes.

An ideal market segment meets a number of criteria. The subset must be large enough to earn profit, stable enough to persist over time, possible to measure and reach through the business’ promotion and distribution channels, and consistently responsive to a given market stimulus. The segment should also be both internally homogenous and externally heterogeneous, meaning customers in the same subset prefer the same product qualities, while those in different segments have different preferences.

Segmentation Methods

Several market segmentation methods are available, including geographic, demographic, psychographic, and behavioral segmentation as well as segmentation by occasions or benefits.

Geographic Segmentation

Businesses can choose to segment their customer bases according to geographic data, including nations, states, regions, languages, cities, neighborhoods, or postalcodes. This approach tends to combine demographic data with geographic data to develop a more accurate profile.

Demographic Segmentation

This type of segmentation is usually based on variables like age, gender, occupation, and education level, often dividing target markets into various life stage groups and tailoring messages to consumers accordingly.

Psychographic Segmentation

Sometimes called Lifestyle, psychographic segmentation divides consumers into subsets based on lifestyle, personality, values, hobbies, and social class. Mass media tends to have a strong influence on psychographic segmentation. Businesses often tailor different types of lifestyle products, like high involvement, specialty or luxury products, to various psychographic subsets.

Behavioral Segmentation

This type of segmentation divides customers into subsets based on their knowledge of, attitude or response towards, or use of a product. This is particularly useful for market expansion and new product sets where early adopters are crucial to success.

Segmentation by Occasions or Benefits

Businesses can segment their target market based on the benefits sought by the customer or according to occasions of use. For example, a company would market differently to consumers using the product alone than those using it in a group. Likewise, they would differentiate between subsets of customers buying the product as a present and those purchasing for personal use.

Segmentation Benefits

Once you have your segmentations in place, you’ll have a better idea of where to use your business’s energies and produce a long-term roadmap to sustainable growth. Does it make sense to expand your product set for additional revenue from your core segment? Should you increase product and service awareness in new or untapped segment? Should you advertise in print, TV, social media, and other online venues? These questions and many more can be easily answered with a proper market segmentation model.

If you’re interested in learning more about market segmentation or xAmplifier, contact us today at sales@xamplifier.com or call 866.363.6434!

Five Networking Apps to Boost Your Social Media Marketing

Here at xAmplifier, we want to help you improve your business’ digital reputation. One way to do so is by using social media to connect with your target audience.

Networking with your audience and building customer relationships can help strengthen your brand. That’s why this week, we’re offering you five networking apps to connect with your customers and target audience online.

SocialBro

Want to leverage your Twitter connections? Staying connected with your customers via Twitter is a great way to expand your business. Check out SocialBro, a marketing platform that uses a combination of content optimization and analytics to determine the tweets your audience responds to the most.

SocialBro works with social media management platforms like HootSuite, so it’s simple and easy to integrate into a daily routine. The tool suite allows you to create customized direct message campaigns as well as determine the best times to tweet to your digital audience. The app is free, but monthly and annual plans with additional features vary in price.

TrendSpottr

TrendSpottr helps you discover viral trends that are relevant to your audience by allowing you to set up alerts for any keyword, hashtag or topic and find keywords or phrases with the potential to go viral. The tool also offers crisis management, keeping your business’ bad news from going viral and leaving a negative impact on your company brand.

The app works with HootSuite and Salesforce, helping you keep your employees in the loop about viral content. Commercial pricing varies.

NeedTagger

NeedTagger helps you find customers asking about your business’ products or even complaining about your competitors. The networking service allows you to find and follow up with potential customers by defining search words geared towards your target audience either through their API or their own app StreamBuilder, the easier option.

NeedTagger offers a 30-day free trial and afterwards, paid accounts vary based on the number of tweets you wish to scan.

Nimble

This social media management and networking app focuses on building relationships with your contacts, regardless of their social networks. Nimble’s single view allows you to see your past and current conversations with every prospect and gather details that would normally be spread across multiple CRM apps.

The app also allows you to tag contacts with specific keywords and establish Stay in Touch reminders to follow up with leads and contacts. Nimble offers a free 14-day trial.

ContentGems

Need help keeping up with the latest products, trends and technology in your industry? ContentGems allows you to choose topics of interest, then sends you a list of industry news and alerts you can use to engage your digital audience.

This content discovery app monitors more than 200,000 news sources, blogs, and social media accounts and filters based on your defined keywords. ContentGems offers a free account, but paid account prices vary based on the number of keywords you wish to research.

Want to learn more about social media marketing strategies to enhance your business’s digital reputation? Contact us at sales@xamplifier.com or call 866.363.6434 to see what xAmplifier can do for you!

The Basics of Psychographics for Marketing

From their gender to their geographic location, you probably know a lot about your customers. This demographic data helps inform your marketing strategy and paints a basic picture of your target audience. But there’s more to understanding your buyers.

What are your customers’ daily habits and hobbies? What kinds of values and opinions do they espouse? How do their behaviors influence their willingness to buy or recommend your products or services? The answers to these questions make up the psychographics of your customer base and knowing this information helps you understand your buyers at a deeper level.

Psychographics

Psychographic data provides information about consumer lifestyles, attitudes, interests, and opinions in order to help businesses develop fuller and more complete consumer profiles.

In order to find psychographic data, you need to use the basic demographic information you have about your buyers to figure out more about their lifestyle, behaviors, and spending habits. While demographics explain who your buyer is, psychographics explain why they buy. Gaining psychographic data will help you create an integrated marketing strategy.

How to Find Psychographic Data

From surveys to social media to focus groups, there are plenty of places to look for psychographic data.

Marketing Data

Rather than simply looking at the numbers, take a look at your marketing data from the perspective of “What?” What types of offers are downloaded the most? What styles of blog posts get the most attention and interaction? What times are emails opened most often? Approaching your marketing data with this mindset will give you psychographic data you’ve never seen before.

Sales and Customer Service Teams

Ask your sales and customer service representatives what they’re hearing from the customers themselves or even listen in on calls to get information straight from the buyers. Build fields into your CRM to store this information or collect this data through progressive profiling to export the data and look for trends.

Surveys

Surveys are a great tool for discovering your customers’ psychographics, but you need a good sense of what you want to know about them beforehand. You should conduct some in-house data analysis first to provoke follow-up questions on the data you’ve analyzed.

Social Media

Instagram, Twitter, and Facebook profiles tend to be fountains of information about people’s interests and hobbies. If you know who your buyers are, simply turn to their social networks to see what you can find. Their profiles will give you insights into their likes and dislikes.

Focus Groups

The best way to gather psychographic data is to talk to your buyers directly. While you may not be able to bring all of your customers into your office for a face-to-face chat, you can certainly get on the phone or in a room with just a few customers that represent your target audience and learn more about their lifestyles and interests.

The xAmplifier Approach

This fall xAmplifier will be launching its Behavior Modelling module, which gathers and combines survey and psychographic data to create portraits of your customers and leads. These succinct yet insightful portraits deliver actionable data directly to salespersons on who, when, and how to approach a diverse range of customers for easy conversions on first time or repeat sales, upsells, cross-sells and more.

Going beyond the basic demographic data and understanding your customers’ psychographics will provide you with valuable data that can set your offerings apart from your competitors, help you create a deeper connection with your core customer base, and reveal new markets for growth.

If you’re interested in learning more about psychographics, behavior modelling, or xAmplifier, contact us today at sales@xamplifier.com or call 866.363.6434!

How Businesses Can Use WhatsApp and WeChat

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xAmplifier wants to help you build your business’ digital reputation and audience. That’s why this week, we’ll teach you how to use social media platforms like WhatsApp and WeChat to engage customers and expand your business!

WhatsApp

WhatsApp is an instant messaging service for smartphones and other mobile devices that allows you to send text messages, audio, image and video as well as your location using integrated mapping features. The app, free for the first year and 99 cents after, helps to simplify communications, works using WiFi and automatically adds people from your phone’s contact list, as long as they’re on WhatsApp.

WeChat

WeChat is a mobile text and voice messaging communication app available on smartphones. The app allows text messaging, hold-to-talk voice messaging, broadcast messaging, and photo, video and location sharing.

Here are three clever ways to use these two apps to suit your business needs:

Customer Service and Communications
Telecommunication companies often use Twitter to provide instant customer support, but you could easily use WhatsApp or WeChat instead. If a customer is having issues, simply respond to their questions or concerns in real time.

WhatsApp and WeChat both offer multimedia content and unlike Twitter, messages are longer than 140 characters, so your communications with your customers are not restricted. The apps also provide a more personable and private type of communication than Twitter does.

WhatsApp also offers a platform to share your blog posts and communications with customers and readers. Build your customers’ trust in you by sharing these posts rather than directly advertising and soliciting business on the app.

Meet-Ups
Perfect for communicating information to small groups, WhatsApp and WeChat allow you to keep customers and employees up to date about events and meet ups. Once you have the phone numbers of attendees, you can invite them to a group related to your company meet up or event on the apps. You can then post updates and supporting multimedia content about the event as well as take pictures on your phone at the event and share them with members.

Team Communications
A fast and cost-effective way for small groups to communicate with each other, WhatsApp and WeChat are great alternatives to email if you work as part of a small team, especially if its members are based in different locations. You can share important information and updates within WhatsApp and WeChat groups with other team members and avoid navigating lengthy email chains.

While WhatsApp and WeChat aren’t suitable for all businesses, the apps are useful for small teams and customer communications.

At xAmplifier, we provide you with tools to improve your business’ digital reputation. You can contact us at sales@xamplifier.com or call 866.363.6434 to see what xAmplifier can do for you!

Measuring Decision Drivers to Increase Sales

The customer/business relationship evolves as you move along the path from lead to customer to long-term customer. At each stage in that path your interactions with customers, as well as their opinion of your business, will change in various ways. That’s why xAmplifier solicits decision drivers from customers (and potential customers) at different critical decision points in the customer journey, starting with the initial interaction when the customer is still just a lead and continuing until they are a long-term customer reflecting back on their relationship with you.

Understanding why customers choose your business, or don’t, is essential to improving your conversion and retention rates. If you don’t know which aspects of your business draw customers in and which prevent them from making a purchase, you can’t adequately adjust your strategy to emphasize your strengths and fix your weaknesses. Knowing those decision drivers can help you to close more sales, prevent cancellations, keep customers happy, and even develop better strategies for leads and prospects. Let’s take a look at what advantages can be gained from knowing decision drivers at various points in the customer journey:

Purchase, Non-Purchase, and Undecided Decision Drivers

Buying or not buying is the decision at the basis of your relationship with the customer. It’s important to know which factors were important to the customer in making that decision. The more specific you can get, the better. Were your facilities clean, professional, and conveniently located? Was your staff friendly and knowledgeable? Did your products and services meet expectations, both in quality and price? Did the customer consult friends or online reviews of your services or products?

The answers to these questions allow you to find out what’s costing you sales and fix it. They help you identify specific, actionable problems that you can take steps to correct. They also let you know what took your customers from curiosity to purchase. Gaining feedback on employee interactions with customers also helps you evaluate staff performance and not only see why employees are (or aren’t) making sales, but also what specific things customers liked (or didn’t like) about them.

Decision drivers related to the decision of whether to purchase are valuable information that can be used to directly improve your business. Armed with that data, you’re able to troubleshoot and eliminate problems and weaknesses in your business, opening the door to increased sales and a better bottom line.

Long-Term Satisfaction and Dissatisfaction Drivers

Whether you’re selling a product or providing a service, knowing your customer’s immediate level of satisfaction isn’t enough if you want to retain them long-term. You also need to keep tabs on them months down the line to see if they are still pleased with your product or service. If you can’t maintain their satisfaction, you risk losing their business and, even worse, negative online reviews that can hurt future sales potential. Mining long-term satisfaction drivers allows you to maintain customer retention by addressing customer issues, so happy customers don’t turn into unhappy (or past) customers. Measuring long-term satisfaction also gives you an opportunity to remind the satisfied customers of how pleased they are with you and encourage them to share their experience online with positive reviews.

Cancellation Decision Drivers

When a customer cancels a meeting or consultation, finding out why is vital. You not only gain the possibility of addressing their concerns and preserving their business, but also identify complaints that may be common to other customers. By addressing them, you may not only save that customer’s sale, but prevent future losses from other unhappy customers down the road.

Speaking of down the road, it’s also important to know why long-term customers decides to discontinue their relationship with you. Are they suffering buyer’s regret, or was there something lacking on your end, be it in customer service or the product itself? By finding out these unhappy customers’ decision drivers, you can step in to remedy the situation, restore their business, and keep your customer retention rates high. The information gleaned is also useful in building customer profiles to help you better understand your client base.

Conclusions

Measuring decision drivers is the best way to understand your customers’ motivations: Why did they choose your business? Why didn’t they end up making a purchase? What factors matter most to them in making their purchase decision? What aspects of their experience as your customer affecting their likelihood to purchase from your in the future? Collecting and analyzing these decision drivers allow you to save individual sales in the short run and increase conversion and retention rates in the long run. That’s why xAmplifier provides its clients with specific decision driver data, both on the micro (individual customers) and macro (decision driver trends of your customer base both as a whole and broken down by demographic data) levels.

At xAmplifier, we provide actionable data to improve your business’ sales and retention rates. You can contact us at sales@xamplifier.com or call 866.363.6434to see what xAmplifier can do for you!

Measuring Decision Drivers to Increase Sales

The customer/business relationship evolves as you move along the path from lead to customer to long-term customer. At each stage in that path your interactions with customers, as well as their opinion of your business, will change in various ways. That’s why xAmplifier solicits decision drivers from customers (and potential customers) at different critical decision points in the customer journey, starting with the initial interaction when the customer is still just a lead and continuing until they are a long-term customer reflecting back on their relationship with you.

Understanding why customers choose your business, or don’t, is essential to improving your conversion and retention rates. If you don’t know which aspects of your business draw customers in and which prevent them from making a purchase, you can’t adequately adjust your strategy to emphasize your strengths and fix your weaknesses. Knowing those decision drivers can help you to close more sales, prevent cancellations, keep customers happy, and even develop better strategies for leads and prospects. Let’s take a look at what advantages can be gained from knowing decision drivers at various points in the customer journey:

Purchase, Non-Purchase, and Undecided Decision Drivers

Buying or not buying is the decision at the basis of your relationship with the customer. It’s important to know which factors were important to the customer in making that decision. The more specific you can get, the better. Were your facilities clean, professional, and conveniently located? Was your staff friendly and knowledgeable? Did your products and services meet expectations, both in quality and price? Did the customer consult friends or online reviews of your services or products?

The answers to these questions allow you to find out what’s costing you sales and fix it. They help you identify specific, actionable problems that you can take steps to correct. They also let you know what took your customers from curiosity to purchase. Gaining feedback on employee interactions with customers also helps you evaluate staff performance and not only see why employees are (or aren’t) making sales, but also what specific things customers liked (or didn’t like) about them.

Decision drivers related to the decision of whether to purchase are valuable information that can be used to directly improve your business. Armed with that data, you’re able to troubleshoot and eliminate problems and weaknesses in your business, opening the door to increased sales and a better bottom line.

Long-Term Satisfaction and Dissatisfaction Drivers

Whether you’re selling a product or providing a service, knowing your customer’s immediate level of satisfaction isn’t enough if you want to retain them long-term. You also need to keep tabs on them months down the line to see if they are still pleased with your product or service. If you can’t maintain their satisfaction, you risk losing their business and, even worse, negative online reviews that can hurt future sales potential. Mining long-term satisfaction drivers allows you to maintain customer retention by addressing customer issues, so happy customers don’t turn into unhappy (or past) customers. Measuring long-term satisfaction also gives you an opportunity to remind the satisfied customers of how pleased they are with you and encourage them to share their experience online with positive reviews.

Cancellation Decision Drivers

When a customer cancels a meeting or consultation, finding out why is vital. You not only gain the possibility of addressing their concerns and preserving their business, but also identify complaints that may be common to other customers. By addressing them, you may not only save that customer’s sale, but prevent future losses from other unhappy customers down the road.

Speaking of down the road, it’s also important to know why long-term customers decides to discontinue their relationship with you. Are they suffering buyer’s regret, or was there something lacking on your end, be it in customer service or the product itself? By finding out these unhappy customers’ decision drivers, you can step in to remedy the situation, restore their business, and keep your customer retention rates high. The information gleaned is also useful in building customer profiles to help you better understand your client base.

Conclusions

Measuring decision drivers is the best way to understand your customers’ motivations: Why did they choose your business? Why didn’t they end up making a purchase? What factors matter most to them in making their purchase decision? What aspects of their experience as your customer affecting their likelihood to purchase from your in the future? Collecting and analyzing these decision drivers allow you to save individual sales in the short run and increase conversion and retention rates in the long run. That’s why xAmplifier provides its clients with specific decision driver data, both on the micro (individual customers) and macro (decision driver trends of your customer base both as a whole and broken down by demographic data) levels.

At xAmplifier, we provide actionable data to improve your business’ sales and retention rates. You can contact us at sales@xamplifier.com or call 866.363.6434to see what xAmplifier can do for you!

Using Memes to Build Your Brand & Grow Revenue

Think memes can’t be used to promote your business? Think again.
 
When used correctly, memes on social networking sites can successfully draw large numbers of followers to your business. However, you should understand that memes tend to be short-lived, so using a meme near the end of its life-cycle will not work out well for your business.
 
Memes usually go through four stages: birth and growth, peak, decline, and death. Make sure to use a meme during its growth or peak phase to achieve desired results and successfully integrate it into your marketing campaign.
 
What is a Meme?
 
Traditionally, a meme is any idea or behavior that spreads between people in a culture. The modern meme is an online photo or video image, usually with text attached to it. Popular memes include single panel images or four-image comic strips. One of the more popular examples is Doge, a meme typically featuring a Shiba Inu dog with Comic Sans text in broken English.
 
Proper Branding
 
Before you use any meme to market your business, you need to research and understand the meme’s origin. Knowing when and why the meme went viral will help you use the meme properly in branding your business. You can garner an excellent understanding of the meme’s origin, stage, and relevance athttp://knowyourmeme.com. Also, make sure that the meme is actually relevant to your business’s products and services. On the other hand, you shouldn’t allow the meme to take on a very serious tone. Making your meme humorous personalizes the ad and ensures that more followers will share and provide feedback.
 
Regulate Your Memes
 
While memes can help you grow your business, using too many at once can overwhelm your followers. Keep an eye on the number of memes you use and regulate that number if it exceeds the content marketing strategy. These memes should appear only to provide a break from actual content. Using relevant memes regularly but not too frequently can successfully drive traffic to your business’s site. Starting out on a small scale by creating two or three memes per week will help you achieve huge returns for less. Choose from a plethora of memes available online to expand your business’s audience.
 
Include Call-to-Action
 
Especially if you are using a popular meme, it’s important to throw in a call-to-action, like a URL linking to your business’s website. This call-to-action will make your followers more curious about your business.
 
Generate Exposure
 
Understand your target audience in order to gain great exposure for your business. Social networking platforms like Facebook, Twitter, StumbleUpon, Pinterest, Reddit and Tumblr are the best sites to generate shares and views. Make sure to utilize embed share buttons to make your memes visible, enhance your social signals, and advance your search ranking.
 
Make Your Own Meme
 
Making your own meme is a great way to ensure that your brand image is attached to it. Doing so will allow you to link the meme back to your website to increase your business’s visibility. There are a number of meme generators available online that will help you design memes to promote your business. You can either upload an original image or add your own text to an existing meme.

Targeted Meme Distribution

Memes are an excellent way to spread messages quickly and promote new products or services, but if your target customers aren’t frequenting the websites or social media platforms you’re posting memes on, even a well-crafted meme campaign can go to waste. The xAmplifier software system helps our clients overcome this hurdle by bringing relevant, engaging memes to the right customers.

xAmplifier’s dynamic post-survey landing pages allow you to choose which memes or images are shown to specific customers based on their demographics, interests, or purchases, complete with social media buttons for easy likes and shares. Similarly, custom-designed memes can be added to touchpoints to liven up or personalize customer-bound emails. xAmplifier’s dynamic distribution approach leads to faster recognition and adoption of memes along with the flexibility to easily switch out content when it becomes dated.
 
Want to learn more about viral marketing strategies to enhance your business’s digital reputation? Contact us at sales@xamplifier.com or call 866.363.6434 to see what xAmplifier can do for you!